pewinternet

webbys:

theparisreview:

image

An analysis of the GIF, the Internet’s most divisive image-file format: “Created in 1987 by the digital communications company CompuServe, the GIF was originally designed for speedy transfer across pre–World Wide Web Internet networks … GIFs are chiefly agents of pleasure within a sensibility…

And…it’s pronounced JIF

It’s pronounced GIF like it’s spelled, and none of you bastards can tell me different